FAQ - House of Matcha



Why is Matcha good for you?

One serving of House of Matcha provides over 5 times as many antioxidants as any other food – the highest rated by the ORAC (oxygen radical absorbance capacity) method.

Out of all the antioxidants, EGCg is the most widely recognized for its cancer-fighting properties. Scientists have found that Matcha Green Tea contains over 100 times more EGCg than any other tea on the market.

Matcha is also higher in chlorophyll than any other tea which helps with detox and liver cleanse.

If I order something today when will I receive it?

All orders are dispatched at 6am the following day via priority mail and take between 3-4 business days to reach our customers.

Your country is not on our shipping list?

Simply email info@houseofmatcha.jp and we will happily arrange an alternative shipping method for you.

Where are you Located?

We are based out of New York, however, sell only through our website. House of Matcha is an American owned and operated business.

Where can I buy House of Matcha tea?

Besides this website, we have a small number of stockists listed here:

If you would like to see House of Matcha at your local store, please us at info@houseofmatcha.jp

What is the Difference between House of Matcha and other tea Brands?

All of our matcha tea passes through the strictest of production and grading techniques that have been passed down for over 800 years.

HOM matcha's all go through the process of being shade grown, sustainably handpicked, graded and sorted according to quality, de-stemmed/de-veined and stone ground on granite mills.

At House of Matcha, we only order in small batches, which means all of our tea has been ground recently. This ensures that our customers receive a vibrant matcha without the bitterness. Our matcha is also packed at the source, using uniquely designed airtight containers to ensure a much fresher product. **Note our matcha does not come bagged inside the tin like most on the market. Our tins have a patented unique design that is waterproof and airtight to optimize the shelf life once opened.

We are able to do all of this because have partnered with a matcha tea producer of 11 generations to ensure that only the best quality matcha tea reaches our customers. At our tea farm the younger, more delicate and sweetest leaves are kept exclusively for the high grades of matcha which we use. We constantly perform taste tests to ensure that we are providing the highest quality. We encourage you to taste test HOM matcha with other grades on the market and see how different and vibrant our colour and taste is. Let us know your thoughts via info@houseofmatcha.jp

Isn't matcha bitter in taste?

A lot of matcha on the market have added ingredients to take away from the bitter taste. Usually, these added sweeteners / milk etc take away from the health benefits of matcha. The reason for this is a lot of western companies are using what the Japanese call ingredient or cooking grade matcha which is not the best part of the leaf and not meant to be drunk straight.

However, a high-grade matcha should not be completely bitter in taste. We encourage you to drink HOM traditionally to experience what high-quality matcha should taste like.

Here are some ways to distinguish a good matcha tea:

Taste - Inferior matcha tastes unpleasantly bitter and you certainly shouldn't have to add sugar or honey, it should be naturally sweet. If you find yourself wanting to spit your matcha out after a sip, chances are you are drinking ingredient grade matcha! The best way to tell a good matcha is to order it straight and explore the flavours.  Good matcha has a sweet, vegetal smell (L-Theanine) with a smooth taste, Low-quality matcha however, lacks L-Theanine and has a bitter/chalky flavor. It should find a nice balance between natural sweetness and a slightly bitter and vegetal tea flavour and be very clean and easy to drink. Many people have a bad first experience with matcha believing that it is very bitter however adding milk and sweeteners take away the matcha taste and also the health benefits.

Packaging – The ability to reseal + keep your matcha airtight/water tight is a big consideration as oxidation decreases the quality of matcha – it should also be refrigerated after opening.  Also when you are constantly making a cup of tea or smoothies you want to be able to access your matcha easily without getting your hands covered in the green powder, having it spill everywhere when re-opening.

Color - and look of matcha powder - look for a really vibrant green. Matcha is shade-grown so tea leaves produce chlorophyll, which gives it a nice bright green color. Lower quality matcha will be yellowish/brownish in hue which is due to being made from leaves that have not been properly shaded, or that may be older and/or harvested from lower on the stalk of the plant.

Feel - how it mixes when made - The feel and texture of the powder itself can reveal a true quality matcha. At roughly 5-10 microns, a high-quality grade is very fine and silky however a lower-quality grade has a bigger particle size, which results in a coarser feel when rubbed between your fingers.

Price - Like everything in life with matcha you really get what you pay for. Matcha is known to be an expensive tea, which reflects the laborious efforts involved in the cultivation, harvest, and manufacturing process that goes into producing it. Typically, a good grade of ceremonial matcha you can expect to pay around $29-$39 for about 30g. Smoother grades, however (used for Koicha tea) can be up to $70+. There are cheaper bagged matcha selling for 100g @ $20 but you will notice the bad bitter after taste, off colour instantly.

Smell - Should have a sweet, vegetal smell which comes from the amino acid L-theanine

Origin - The main matcha producing regions in Japan (80% of matcha produced) are Uji, in Kyoto Prefecture, and Nishio, in Aichi Prefecture. There are other matcha producing regions however because they do not specialize in it the same way, their quality is less consistent.

Make matcha right - Don't pour boiling water on your matcha - it destroys it! The best temperature is 175f / 80c.

What is ceremonial matcha?

Ceremonial matcha is a traditional matcha used in tea ceremonies in Japan. The Japanese don't tend to label their higher grades as "ceremonial" however many western brands are now adopting this name as a grade of matcha. There are usually several different grades of matcha tea used within ceremonial teas in Japan. At House of Matcha we have selected two very high-grade teas for our Ceremony and Limited Release tea, both highly respected in Japan for their quality.

Where is it grown?

The main matcha producing regions in Japan are Uji, in Kyoto Prefecture, and Nishio, in Aichi Prefecture. There are other regions that do produce matcha, however, because they do not specialize in matcha in the same way, the quality is less consistent. All of House of Matcha's teas are sourced from the Uji region of Japan. Uji is renowned for its matcha tea fields and is the largest green tea producing region of Japan.

Why is Matcha expensive compared to other teas?

The processing techniques used to create matcha powder are very time-consuming and are therefore costlier that producing regular green tea. Furthermore, for the last 100 years, it has been farmed sustainably from tea fields in Japan where labour costs are higher than other Asian countries. To date the majority of matcha is only consumed by the Japanese, having very little exports, supply and demand make it more expensive than other tea.

Matcha's production methods are very time-consuming, and therefore a more costly tea to produce than regular tea. The shading of the tea fields takes labour, the harvesting by hand, the grading of the tea leaves after harvesting. The stone grinding on hand carved granite blocks.

One final thing to keep in mind, when you drink one cup of matcha tea you are ingesting the entire leaf which is roughly the equivalent of 10 cups of regular green tea.

Where do you ship?

We ship nationally as well as internationally. If your country is not listed on our website please get in touch via info@houseofmatcha.jp and we will help organize a custom order for you. For our international customers, we are also working on more cost-effective international shipping and will be rolling out a new service shortly. Sign up and get notified when this is available!

Is there Caffeine in matcha?

Matcha does contain caffeine however because the caffeine molecules bind to larger and more stable molecules (especially catechins), the caffeine is released over time, instead of all at once like coffee. It typically takes a good three to six hours for caffeine in matcha to be absorbed into the bloodstream, however, the wakefulness effects are apparent almost immediately upon drinking it. Therefore matcha doesn't make you "wired" like coffee

For a 1 gram serving of matcha there is about 25-30mg of caffeine

What is L-theanine?

L-Theanine is a relaxing and nondietary amino acid found pretty much exclusively in teas from Camellia sinensis and is known to promote relaxation without sedation. It appears to be effective at this as well as reducing stress at standard dosages.

What is EGCG?

EGCG is the most abundant catechin in tea and is a polyphenol with a potential to affect human health and disease. It's well known for the health benefits that it has, such as anti-inflammatory, anti-carcinogenic, or anti-microbial properties.

How does matcha impact mood?

  • L-theanine is a psychoactive substance, which means that it is able to cross the blood-brain barrier and directly affect the central nervous system by interacting with the brain itself
  • Psychoactive substances such as L-theanine are believed to have the ability to affect mental abilities and states including your perception of the outer world, the speed at which you think, and your mood.
  • L-theanine is thought to have a stronger effect when combined with caffeine which is also naturally found in matcha tea.
  • L-theanine's effect on the brain can be visualized on an EEG. Brain waves are actually smoothed out (not flattened out). This relaxes the body and calms the mind but no drowsiness occurs.
  • Affects Alpha waves in the brain (meditative state - calming)

How should I store Matcha?

We recommend refrigerating once the can is opened, and use the matcha within a short period. Our tins have been designed to keep your matcha airtight and provide the best storage solution for the tea so we recommend that you don't put it into other containers.

Can I use Expired Matcha powder?

Matcha has a shorter lifetime than other teas. You should aim to consume your tea within approximately 8 weeks of opening the airtight seal. We recommend using leftover matcha for cooking.

How do I make matcha?

Traditionally matcha has been prepared with a whisk and drank with hot water. Today though there are many variations of matcha with milk especially in the United States. Feel free to try some of them, however, we recommend having it traditionally to experience the authentic taste and to receive all the health benefits. Have a look at our directions on how to make matcha here.

How much can I drink?

There are no strict guidelines, however, we recommend limiting it to 1-2 servings a day especially if you are sensitive to caffeine. As matcha raises energy levels for quite a long period (4-6 hours), keep that in mind if you have to sleep soon.